Marketing coordinator
As a Marketing Coordinator at Garden Living I drive the brand’s visibility and lead generation through Garden Living’s website, social media, and various advertising channels.
In this role, I leverage my creativity and proactive mindset to deliver impactful digital media campaigns. With a solid marketing background and strong graphic design skills, I’m dedicated to making a significant contribution to this fast-paced, growth-oriented company.
I bring excellent organizational and project management abilities to the table, combined with a results-driven approach and a flair for creativity. I’m committed to pushing the boundaries and achieving outstanding results as part of a dynamic team.
Roles & Responsibilities
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Utilized a comprehensive suite of marketing tools to identify and engage new prospects, effectively expanding the client base and driving lead generation.
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Created and managed a variety of marketing assets including print materials, graphics, website content, and social media posts to ensure brand consistency and engagement.
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Designed and developed marketing collateral for retail and trade shows, including brochures, postcards, signs, and banners. Coordinated the distribution of promotional materials to targeted audiences.
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Oversaw website management, including product updates and Google AdWords program management. Implemented and managed Facebook, Instagram, and LinkedIn advertising campaigns, maintaining a social media schedule with relevant posts, tags, and promotions.
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Utilized Google Analytics and website analytics to track and report on marketing performance, providing insights to optimize strategies and campaigns.
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Designed and managed weekly e-blasts targeting specific audiences to drive engagement and conversions.
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Oversaw the marketing budget, ensuring effective allocation of resources and adherence to financial targets.
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Developed branding materials including clothing, vehicle wraps, and presentation materials. Coordinated the design and production of promotional items and maintained brand integrity across all materials.
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Organized and managed trade and consumer show logistics, including coordination, setup, and post-event follow-up to enhance brand visibility and engagement.
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Created content to support sales initiatives, including showroom materials and sales collateral.
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Supervised the development of photography and video content for marketing purposes, including photo editing and integration into marketing materials.
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Managed and ensured the accessibility of marketing collateral on the cloud, including images, brochures, and supplier information.
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Developed research-based marketing plans to explore untapped markets and support inside sales efforts.
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Used a CRM system such as Monday.com to keep track of leads, develop them and execute until projects were sold
Skills
web design
Website management, redesign and upkeep, e.g. addition of new products using graphic design and SEO skills.
Check out the website: gardenliving.com
Graphic design
Handled all elements of graphic design including tradeshow printouts, outdoor signage, banners, brochures, business cards, brand guides, and more.
photography/videography
Captured high-quality photographs of completed products on client sites to showcase final results effectively.
digital marketing
Managed digital marketing efforts, including creating engaging content, optimizing SEO, running targeted ad campaigns, analyzing performance metrics, and maintaining a strong online presence to drive traffic and increase brand visibility.
Social media
Handled all social media channels including Youtube, Instagram, Facebook, Pinterest + more.
sales
I successfully managed the lead qualification process by identifying and nurturing potential customers, ensuring they met our criteria before passing them to the sales team for closing. This approach streamlined our sales pipeline and enhanced overall efficiency.
Photography
Videography
drone videos.
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
3d virtual walkthroughs.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
graphic design
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Commercial double gate fold brochure
A double gatefold pamphlet targeted for commercial businesses that promote our StruXure Pergola.
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Garden Living tote bags
A simply designed tote bag for client takeaways used during our showroom visits, site visits and events.
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Outdoor Kitchen brochure
A brochure with a focus on all of our custom luxury outdoor kitchens showing their features, finishes & configurations.
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outdoor signage and window vinyls
I managed and designed the installation of outdoor signs and window vinyls, overseeing the project from start to finish.
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Tradeshow event takeaway card
Made a takeaway card that goes along with other handouts that displays all of our product offerings in a concise way.
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Business card design
Designed and printed businesses cards for the team with a simple and clear design.
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Pergola Sell Sheet
Designed a sell sheet that is straight to the point, detailing specific information such as size, finishes and features.
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StruXure pergola Competitve analysis
Researched, designed and created a visual competitive analysis for the StruXure pergola.
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Struxure Commercial Pergola Brochure
A brochure carefully crafted to cater to the commercial business owners.
Engagement
instagram growth
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Feed
Before
After
Growth
check out the account
Email Campaigns
Visual Ad
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
